The Cayman Islands Athletics Association (CIAA) has signed a marketing and sponsorship management agreement with local events and communications firm, Kelly Holding Limited (KHL), as part of the organisation’s campaign to raise its profile in the community and build some important partnerships with the private sector.

KHL will work with the CIAA executive to create an overall sponsorship deck for the association which consists of multi-level annual corporate sponsorships and special event packages. The team will also manage CIAA’s existing sponsors and help the organisation find other opportunities for fundraising.

“Over the years, CIAA has been unable to raise sufficient funds with which to cater for its programmes and projects. These programmes are set to expand under the current administration, thus making it imperative that the association obtain proven professional guidance and service in this regard,” said Delroy Murray, CIAA President. “Kelly Holding Ltd. is a leader in the field of sports sponsorship, promotion and event management both here in Cayman and around the region. Their team has a proven track record, and the executive is confident that we will achieve our sponsorship and fundraising objectives with their guidance and expertise.

For more information about the Cayman Islands Athletics Association and sponsorship opportunities, call 943-3839, email ciaa@candw.ky or visit www.athletics.org.ky.